TRUFFLES

Chocolatier is taste of Ghana to Chattanooga

There may still be months to go until Christmas – and August Bank Holiday sales still launching – but it seems B&M is keen to get in the Christmas spirit early.As the discount retailer has already started selling Christmas treats, including Cadbury snow balls and biscuit selection boxes.

If you’re more of a biscuit fan, there’s also Cadbury and Oreo Biscuit Assortment boxes for £3.99, containing a selection of Fingers, Roundies, Wispa, Choco Sandwiches, Cocoa Spirals, Cadbury cookies and of course, Oreos.How good do these look?

One thing we definitely don’t need to wait until Christmas for is white chocolate Cadbury Snowy Fingers for £1.59, which are essentially a half milk, half white chocolate version of the classic chocolate finger, and sound absolutely perfect for summer.

For those that would prefer a sweet, there’s also tubes of Rowntree’s Jelly tots and winter fruit Skittles that are perfect for putting in a stocking for a bargain £1.Anyone else starting on the festive food now?Read More Top food stories

But B&M aren’t the only ones stocking up on the festive essentials early, with Costco already putting giant 2kg tins of Quality Street on shelves, much to the delight of shoppers.

For anyone that’s still refusing to buy anything from Cadbury since they kicked Fudge out… there’s good news round the corner, with the toffee treat set to make a return for Christmas 2019… at the sacrifice of another popular chocolate.

The first time East Brainerd-based chocolatier Ella Livingston tasted Nama chocolate from her homeland of Ghana while studying abroad in Japan, she had one thought: Why hadn’t she had it before?

“I was just like, this is ridiculous. There was no way that I should have had to travel outside of the United States to taste true chocolate,” the 26-year-old said. “There is a whole other world out there of quality chocolate, and I haven’t had access to it.”

Livingston was born in Ghana but moved to the U.S. at the age of 3, where she says although she had strong ties to her culture, she had little connection with the actual land.

Being B&M, they’re also super cheap, with a pack of Cadbury’s famous milk chocolate spheres covered in icing sugar Snowballs setting back just £1 for an 80g bag.

“We still had traditions that we kept at home — we spoke the language at home, we interacted with other Ghanaians — but Ghana itself was still very far,” she said.

“I don’t mind at all if I’m paying more if it means it’s fair for somebody else,” she said. “But that’s why I want to have direct control over my entire process, so that I can make sure it’s fair.

“Part of it’s about giving people great chocolate, a great product, but the motivation behind that is making sure that the people that make that chocolate are taken care of, and that’s what we’re here to do.”

The name “Cocoa Asante” correlates with both sides of that mission. Livingston’s roots lie in the Asante tribe in Africa, and “Cocoa,” of course, comes from chocolate. The company’s logo pays homage to Adinkra symbols that mean excellence or high quality.


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